By: Pray Jani
Last updated : June 23, 2020 11:02 am
The fast-food brand has launched a series of initiatives to show support during the pandemic
While India has been trying to cope with the Covid-19 pandemic since the lockdown was announced in March through countrywide lockdown and other measures to curb the spread of the disease, it poses great financial and hygienic challenges to several communities. To reach out to this section of the society, McDonald's India (West and South) partnered with Salaam Bombay Foundation and launched an outreach campaign to distribute safe and hygienic food across various slums in Mumbai. McDonald’s has already distributed over 1700 meals in close to 10 BMC wards, which Salaam Bombay has delivered through various NGOs across Mumbai. The brand is also ensuring that all social distancing and sanitation practices are being followed strictly while distributing these meals.
Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said, “Ronald is an icon that people and especially children love. We hope that Ronald wearing a mask will make a strong statement and encourage more and more people to follow these very important safety measures.”