By: Bhawana Anand
Last updated : October 04, 2019 1:14 pm
Plans afoot to promote biodegradable media for outdoor advertising and publicity in the city
In conversation with Media4Growth, Madhu Manohar, Environment Engineer in the corporation, shared, “We are identifying hoardings plastered with flex and we will remove them. Also, we are calling the printing firms and advertising companies involved in installing them to educate them about biodegradable material”.
The corporation has also planned to penalise vendors involved in this with hefty fines, said s Madhu.
Also read | Higher cost of advertising will drive away business
The corporation has plans to promote cotton fabric material for outdoor promotions and communications and will try to convenience political parties and corporates to use the same for their promotions. The corporation will launch a long-term drive to control flex usage.
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