By: M4G Bureau
Last updated : December 18, 2018 10:54 am
It was cited that the tender provisions have to be in tune with the scope of outdoor advertising in the city
Also, construction of fresh infrastructure as per the new ad policy will incur huge costs. The media owners also believe that 75% of the locations identified for outdoor advertising in the city are not viable.
Considering the continuing failure of the current tendering process, the state government has relaxed some of the tender clauses -- such as the minimum 3-year experience, which has been deleted, as also the minimum company turnover of Rs 10 crore, which has been reduced to Rs 5 crore.