By: Bhawana Anand
Last updated : December 13, 2017 10:36 am
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched
“After GST has been implemented, the advertising tax was junked and the Nagar Nigam isn’t earning any hefty revenues. Hence, they are taking such severe steps against the media as they don’t see any value in it,” a media owner assumes. There is an expectation that once the entire media is off from the city, the Nagar Nigam will take a fresh look at formulating an outdoor advertising policy.
The local media owner’s association has taken the matter to the court and also approached IOAA to seek help in this matter. IOAA is contemplating on how to resolve the issue to the benefit of the industry.
Also, a meeting was organised yesterday where UP’s media owners came forward to discuss the crisis. It is also learnt from the market that after Lucknow, similar steps will be taken in several other markets of UP.
Transit media that includes Metro media and media on local transport buses will be untouched.