LOMS announced that it has acquired marketing rights of 30 unipoles spread across Patna. The tender has been allotted for duration of 5 years and rolled out by the Patna Municipal Corporation.  Although the both-side lit unipoles are structured, LOMS has been improving their quality and installing LED lights in them. The unipoles stand at a height of 8 x 18 feet and 10 x 20 feet.

These outdoor media properties are located at high-traffic zones of the city like Dark Bangle Road, Gandhi Nagar and Frazer Road among others.

According to the firm, the biggest reason behind investing in unipoles is the rising demand for the format from clients. "Hoarding format is outdated now, and brands want a small, visible and eye-level property which is why there are more campaigns deployed on unipoles, kiosk and BQS than hoardings. Therefore we see a good demand for these formats in the market,” spokesperson from LOMS said.