Lemma appoints Vinay Goel as Vice President- South East Asia

Vinay will handle pDOOH business and strengthen supply end across SEA

Lemma, pioneer in programmatic DOOH has appointed Vinay Goel as Vice President- South East Asia.  With his vast experience of more than 13 years spanning across both agency and client side, Vinay Goel will be responsible to scale programmatic DOOH business & support the supply end for Lemma in South East Asian regions.

He has worked with organisations like Dentsu Aegis Network’s Posterscope, Phillippines and India, Tata Teleservices and others. In his time with the agency, he managed brands like Netflix, Heineken, Mastercard, Walt Disney, Huawei, Diageo and many others. He also has a strong entrepreneurial background stemming from his ecommerce marketplace venture, nativbird.com (The Ground Play Inc.), enabling local MSME businesses to adapt to the digital ecosystem.

Talking about his new role, Vinay Goel said, “In the past couple of years, we all have witnessed the shift of both consumer behaviour and advertising investments geared towards digital. And with the COVID 19 pandemic happening, this shift has further accelerated. Now more than ever, advertising platforms have to adapt faster and work harder – and that includes the digital out of home medium as well.”

He believes that the need for transparency, accountability and ability to measure performance becomes intrinsic prerequisites. Lemma’s vision of delivering a truly Programmatic Digital OOH solution, and ability to make this transformation possible motivated me to accept this role.

He adds. “I am pleased to be part of this multi-talented team and together, pioneer this progression towards programmatic.”

His proven acumen across diverse functions like advertising, sales, operations, and business management across various markets and cultures will help Lemma strategically build its hold in key markets, subsequently scaling their programmatic DOOH business.

Commenting on the appointment, Mayuresh Phadke, CO- Founder and COO, Lemma, said, “Our vision is that of being a unified solution for all DOOH requirements, globally. As we enter into one of the biggest OOH markets, Vinay Goel will help us get to work on the next phase of growth. We are excited to have him on board as his extensive experience coupled with his strategic business growth outlook and market understanding will aid us in achieving accelerated success in establishing Lemma as market leaders in programmatic DOOH internationally as well.”

Goel’s last stint was as GM, Posterscope, Philippines, where he was instrumental in driving business development opportunities and successfully setting up and managing OOH business in the region. Under his leadership, the agency was awarded country’s best outdoor agency in the year 2018.