By: Bhawana Anand
Last updated : January 02, 2018 9:49 am
Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region
Talking exclusively to Media4Growth, Shavinder Singh Sandhu, CEO, Lead Ads said, “We have expanded our base from Ludhiana-Chandigarh-Hoshiarpur to Jalandhar, Amritsar, Bathinda, Patiala, Pathankot, Ferozepur, Kotkapura, Khanna, among others. We have become a one stop mall media solutions in Punjab for major media buying agencies.”
Shavinder said that mall media is a preferred advertising destination for brands given that malls are major recreation and hangout places for the youth who are open to seeing new products, schemes and hence pay more time to the advertisements they are exposed to which enables the brands to communicate their message to a captive audience in an effective manner. “Large media buying agencies prefer to work with us because of our professional service with minimum turnaround time,” he said.