Lagos OOH body plans conference & exhibition on Sept 23-24

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

The Lagos State Signage and Advertisement Agency (LASAA) has announced plans to host the 2021 Out-of-Home Advertising Conference and Exhibition on September 23-24, 2021. The conference, with the theme ‘Roadmap for the Growth of Signage and Out-of-Home Advertisement Post Covid-19 in Lagos’, is expected to have in attendance key stakeholders in the outdoor advertising business as well as local and international sign exhibitors.

Prince Adedamola Docemo, Managing Director of LASAA, was quoted in a media report as saying the conference aims to find innovative solutions to issues affecting the outdoor advertising industry since the pandemic started. The event will also bring together stakeholders in search of a new future for outdoor advertising in line with Lagos’ Smart City plans.