By: Pray Jani
Last updated : March 04, 2020 11:40 am
Brand Street Integrated executed an experiential campaign that recorded in the Guinness Book of World Records
Around 10+ schools from Bangalore participated in the event with a crowd of more than 2000 children. A sales and sampling campaign which aimed to create awareness in the student community about the brand and its product by creating a WOW experience. The company cited the right opportunity to maximize the brand awareness by joining hands with an exciting and unique initiative which was hosted towards forming the longest chain of people patting each other on the back towards happiness and the good work done so far by individuals.
The agency took the opportunity of an experiential campaign to spread awareness and benefits of appreciation of people and environment for health and happiness and amp World Peace.
Speaking about the campaign, Mayur Gurukkul, Business Head (South), Brand Street Integrated said, “We wanted this campaign to be delightful and exciting since the primary consumers are children. With this campaign we have been able to associate Laban stretchy jelly with an activity that immediately thrills and invigorates participation from their target group and also helps in brand recall as children associate information with emotions.”