By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
In the new tender KMRL has specified the number of media units that may be developed at the Metro stations
The authority has re-worked the tender, and provides for formats such as inside and outside metro stations media, LED screens inside stations, Inside and outside train advertising for the duration of 7 years and semi-naming rights on stations for the duration of 3 years. The tender also includes digital media where six 42” LEDTV will be installed at each station (i.e. 13 stations x 6 nos = 78 nos. in total) – and 50% of the time on these screens may be used for display of advertisements.
The authority is expecting a positive response to the tender. Last date to submit the bid documents is October 20, 2017.