Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Kochi Metro Rail Limited to give ad rights on stations and trains

In OOH News By M4G Bureau - January 29, 2020

The tender was published, specifying that digital and static formats can be set up

Kochi Metro invites RFP to allot rights for different formats

In OOH News By M4G Bureau - June 28, 2019

The tender will be given for 5 years

Kochi Metro Rail extends tender submission & opening date

In OOH News By M4G Bureau - October 31, 2017

KMRL has also removed the experience clause for semi naming rights format

Kochi Metro Rail calls for fresh bids for media rights

In OOH News By M4G Bureau - September 27, 2017

In the new tender KMRL has specified the number of media units that may be developed at the Metro stations