By: Pray Jani
Last updated : April 22, 2020 9:40 am
The recovery is contingent on the national brands coming back to OOH
Commenting on the emerging situation, Vijay Kumar, CEO, Aiswaria OOH, who is also the President of the Ernakulam Chapter of the Kerala Advertising Industries Association (KAIA), told Media4Growth that the curbs have not been lifted across the state as of now and so the OOH business recovery will take time.
Regional advertisers are also likely to take more time to come back to OOH as they need to put their own businesses back on track. Several year-along advertising deals with regional brands have been called off in the recent times, he cited.
The monsoon season will be another dampener on the business prospects, he added.