In OOH News By Rajiv Raghunath - September 02, 2021

K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.

In OOH News By M4G Bureau - March 09, 2021

Election Commission has empowered the district election officer to take legal action against parties violating the mandate

In Campaigns By Bhawana Anand - February 22, 2021

Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

In OOH News By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

In OOH News By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH