Where’s OOH headed in ‘God’s Own Country’?

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.

It’s green all the way for Assembly election OOH campaigns in Kerala

In OOH News By M4G Bureau - March 09, 2021

Election Commission has empowered the district election officer to take legal action against parties violating the mandate

Catch ‘Drishyam 2’ now on paper cups!

In Campaigns By Bhawana Anand - February 22, 2021

Innovative colour changing cup technology has been used on paper cups for the first time to create buzz around the Malayalam thriller flick

Kerala High Court issues strict orders to remove unauthorized OOH media

In OOH News By Bhawana Anand - February 09, 2021

The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media

Green mandate blunts Kerala OOH business prospects in run-up to state elections

In OOH News By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

ECI urges political parties to make local bodies election campaigning eco-friendly

In OOH News By M4G Bureau - November 24, 2020

The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

In OOH News By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH

KAIA Ernakulam Distt chapter pro-actively rolls out govt campaign for prevention of COVID-19 virus spread

In OOH News By Rajiv Raghunath - March 20, 2020

KAIA and SPIA are taking the campaign to all parts of Kerala