By: M4G Bureau
Last updated : February 29, 2024 9:47 am
The OOH firm states that the vantage location of the unipole sites, and their high visibility, make for strong business prospects
Ahmedabad-headquartered established media owning firm Kaushik Outdoors has acquired the exclusive rights to set up and operate 100+ unipoles at key roads and junctions across the city. The media rights, awarded by Ahmedabad Municipal Corporation (AMC) through the tendering process, facilitates for Kaushik Outdoors to put the media in what are seen as highest tendered sites, at busy road junctions, such as, Nehru Nagar, Shivrajanin, Airport Road, Ankur, etc.
Kaushik Outdoors has won the exclusive rights for a period of 5 years. The unipoles sizes are
30x15/20x15 and 30x15/20x10. The company told Media4Growth that the unipoles, given their location and high visibility, are ideally suited for top brands to execute their campaigns in the city. Hence, although the winning bid price is understood to be on the high side, the OOH firm is highly optimistic of obtaining appreciable RoI.
It is learnt that other OOH firms, such as, Sitmax, Khushi, and Chitra (A) and (B) had participated in the tender floated by AMC for the exclusive rights of unipoles.