JCDecaux North America partners UN body for campaign on road safety

Over the next few months, the campaign will be launched across 80 different countries

JCDecaux North America partnered the Secretariat of the UN Secretary-General’s Special Envoy for Road Safety to run the global Streets For Life campaign on the OOH company’s NYC digital bus shelters. The campaign aims to work together towards reducing the number of road victims by half by 2030.

Over the next few months, the campaign will be launched across 80 different countries, spreading the word about how the journey to a better planet starts with safer roads. In dedication to a new decade of road safety, celebrities including Michelle Yeah, Actor and UNDP Goodwill Ambassador, and Charles Leclerc, race car driver have teamed up with the campaign in effort to attract more city dwellers to the campaign's message.