By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
The state-of-art installations by JCDecaux cater to the HNI segment. Samsung, Jaguar, Amazon Prime, Huawei, Epson, Dell, Fogg Gold and Nolte are amongst the premier brands to flag off advertising at The Collection, UB City. The brands leverage a higher dwell time on the high-quality media and hence the communication is more impactful.
Commenting on this association, Uzma Irfan, Director, Prestige Group, said, "It gives me great pleasure to be associated with JCDecaux - global industry leaders in outdoor advertising. Their sophisticated content and widespread reach makes them a perfect fit for the cosmopolitan population in Bengaluru. I warmly welcome JCDecaux to The Collection, UB City and look forward to a long and positive association with them."
“We are very excited to be holding the exclusive advertising rights for The Collection, UB City. For a highly cosmopolitan and developing city like Bengaluru, targeted and clutter free communication is a must. The JCDecaux Media located at strategic locations not only enhances the outlook of the mall, but also will be an ideal advertising medium catering to the luxury segment in Bengaluru. We look forward to a fruitful association with UB City”, said Olivier Heroguelle, MD, JCDecaux India.