Representatives of the IOAA Executive Board have held a final round of discussions with the Advertising Agencies Association of India (AAAI) to proceed with the signing of an MoU between IOAA and AAAI to continue streamlining the operations and processes in the outdoor advertising industry. This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF).  

It may be recalled that the IOAA Board had conducted several meetings with heads of major OOH specialist agencies in the past, the last being in March this year, to create a Standard Operating Process (SOP). IOAA asserts that the industry's compliance standards have improved since.

The Association added that with the IOAA & AAAI-OMF agreement taking effect, OOH industry regulation will be further reinforced, benefiting not just the media and agencies but also the advertisers.