Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and...
This was initiated in view of specialist OOH advertising agencies having joined the newly formed Outdoor Media Forum of the AAAI (AAAI-OMF)
To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which...
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the...
Mindshare bags Gold for innovative Use of Activation
Goafest 2024 is set to take place at Westin Powai, Mumbai from May 29 to 31
Shailender Luthra, Executive Director, Brite Neon Signs vehemently asserts that regulatory issues have negatively impacted flow of business to the Delhi OOH market
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency