Vikram will be sharing his perspectives on 'How best OOH integrates with multichannel marketing strategy'
With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures...
Rules have been laid down for agency accreditation; new agencies may apply for provisional accreditation
CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and...
In a circular sent to its members and specialist agencies, IOAA has stated that it shall directly write to brands that have used any unauthorised outdoor...
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on...
Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA) have arrived at a Standard Operating Procedure (S-O-P) to be followed by members of...
Roda Mehta pioneered some of the most outstanding initiatives in the media & advertising industry in India
