By: M4G Bureau
Last updated : October 18, 2019 12:46 pm
The new grand cinema theatre allows splash of advertising opportunities including digital LED displays & experiential activities
With 11 screens, potentially casting 60 shows, and entertaining an audience size of 6000 guests every day, Megaplex will offer huge opportunities for advertisers. The abundant LED displays and the 5 expansive lobbies will allow the advertisers to run experiential campaigns integrated with on-screen advertising.
Across the 11 screens, the Megaplex offers an attractive mix of internationally acclaimed and INOX’s homegrown formats such as INSIGNIA, Kiddles, ScreenX, MX4D, IMAX, Samsung Onyx LED and etc
As an architectural masterpiece in the cinema space, Megaplex lays a perfect example of encapsulating a remarkable design diversity while revolving around its festive and exuberant feel, which neatly stitches together, its 5 expansive lobbies. The high street inspired interiors with ample open spaces will offer a delightful experience to the movie buffs as they walk up to their auditoriums. The biggest design attraction stands in the form of a stunning installation made of golden colored gilded pipes. The structure oozes grandeur and adds an element of infinity to the destination.
Alok Tandon, Chief Executive Officer at Inox Leisure Ltd. said, “The launch of Megaplex at Mumbai is an extremely important and strategic business milestone for us as it paves the way for more such large format experience drive entertainment destinations. The 11 screens will allow is to cast about 60 shows and entertain about 6000 guests in a day. As a cornerstone of our ‘experience’ strategy, Megaplex would strengthen our bond with our patrons, while offering them grand and global formats, tantalizing dining options and above all, happy memories.”
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