By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
The projects are being evaluated now for viability and revenue generation potentials, and which they will be open for bids. These contracts will be given for the duration of 5 years.
Indian Railways’ non-fare revenue saw a 72% increase to Rs 10,181 crore in 2016-17, from Rs 5,928 crore during 2015-16. Railways expect incremental revenue of Rs 34,350 crore from non-fare revenue over the next 10 years. This includes Rs 3,750 crore from OOH advertising.