By: M4G Bureau
Last updated : January 31, 2019 11:05 am
Sources indicate that the guidelines will be released in just a few days from now
Sources indicate that the guidelines will be released in just a few days from now. While the guidelines may not specify a standard rate for outdoor advertising, unlike for print, TV and the like, the objective will be to streamline standard practices with regard to payment release and other processes with regard to outdoor advertising contracts.
Pertinent to note that the I&B Ministry has also raised the ad rates for private TV channels, at an average 11% over the 2017 rates.