Amaze, the first diesel car for Indian market from Honda was launched with a buzz that included a great out-of-home brand campaign set for the target buyers. Honda partnered with OOH media owner Pioneer Publicity Corporation Pvt. Ltd. to implement an outdoor advertising promotion for the car having i-DTEC engine. 

Prior to the launch display, there was a twelve-day teaser campaign for Amaze. Pioneer carried out the campaign in Delhi-NCR, Mumbai, Kolkata, Punjab and Rajasthan. Honda has used most of the predominating out-of-home formats including large formats of billboards, public conveniences, subways, foot over bridge branding, pillar wraps and unipoles. Thus OOH has certainly played a vital role in this media mix to promote the launch of'Amaze' from Honda.