Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

In OOH News By Rajiv Raghunath - December 01, 2023

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors

In OOH News By M4G Bureau - May 13, 2022

The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)

HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series

In Campaigns By M4G Bureau - April 26, 2022

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

Honda Motorcycle & Scooter India furthers road safety awareness in Chennai

In OOH News By M4G Bureau - February 28, 2022

The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city

‘We need to back our OOH approach with technology’

In Viewpoints By N Jayalakshmi - October 05, 2021

Y S Guleria – Director, Sales & Marketing, Honda Motorcycle & Scooter India, talks about the brand’s approach to OOH. Presented here are excerpts from the conversation.

Honda City’s new campaign Absolute Supremacy to feature on OOH

In OOH News By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Honda Cars empanels 3 OOH firms

In OOH News By Bhawana Anand - March 19, 2020

These agencies will handle the nationwide outdoor media planning & buying for the automobile brand

Honda Activa celebrates ‘Power of 6’ in new campaign

In OOH News By Pray Jani - March 06, 2020

Unveils a 360-degree campaign for the all-new Activa 6G BS-VI including OOH

Fabian Cowan, President, Posterscope India to address 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 23, 2020

Fabian Cowan will be sharing his perspectives on the theme -- ‘Are agencies willing to bet bigger on transit media?’

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands