Honda Cars empanels 3 OOH firms

These agencies will handle the nationwide outdoor media planning & buying for the automobile brand

As per the industry sources, Honda Cars India has empanelled three OOH companies Milestone Brandcom, Ecosys OOH and Pioneer Publicity to handle the OOH mandate for the brand and its various models’ promotions.

It is learnt that the outdoor campaign briefs will be shared with all these companies wherein the campaign duties will be allotted depending upon the best media plan and suitable rates. However there isn't any official annoucement made by any of these companies. 

The deal, signed last week, is for a year-long contract.