Google makes DOOH inventory available in Display & Video 360 campaigns

Marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time

Google has announced that all Display & Video 360 users will now be able to expand their campaigns to DOOH ads on screens in different environments, such as, stadiums, airports, bus shelters, shopping centres, elevators, cabs, etc.

A blog released by Google says: “With digital out-of-home ads in Display & Video 360, brands can combine the emotional power and captivating formats of traditional out-of-home advertising with the efficiency of other digital channels. With a single plan, they can reach people on screens of all shapes and sizes. And, it can be done rapidly and efficiently.”

Google says that marketers will be able to activate, pause, and optimise DOOH campaigns in near real time, with a full overview of your online and outdoor promotional efforts controlled via a single dashboard.