By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
The decision was reportedly taken by the authority keeping in view the safety of people on the streets and property located around the advertising sites. Last year severe weather conditions had caused a few mishaps.
Confirming to this development, CDV Subba Rao, CEO, Prakash Arts said, “This is a common practice that authorities follow every year and definitely we are in support of it since it is to safeguard the people of Hyderabad. Currently the authority has notified for one month after which there will be a weather review and depending on it a further decision will be taken by the municipal body.”
The ban will surely impact the media owning business in the city. As Subba Rao shared, “A one- month ban costs us approx Rs 14-15 crore of business which is hard to bear. However, nothing much can be done since there are no proper rules and regulations existing in the Indian outdoor advertising space.”
As per the IMD report, the city is expected to experience up to 510 cm rains with gusty winds ranging between 100 and 150 km per hour. The weather conditions could also cause lightening, thunder and hailstorms in the coming month. The flexes have already been removed.