Following the footprints of many FMCG majors, Sunfeast Digestive biscuits and B Natural attract metro travelers to enter the healthy eating mode. Executed by IKON, both the campaigns have gone on DMRC's train wrappings in line number II between the stretch of Samaypur Badli to Huda City Center.

"Now, we have a good number of FMCG brands i.e. ITC, Adani, Pepsi, Mother Diary, Parle with us on board Delhi metro trains. We feel quite overwhelmed with the response we are getting for our media. We are looking for some more renowned brands to join us in this exciting journey,” said  Praveen Gupta, Director, EG Communications. Both the campaigns will run for a month each. IKON also did similar branding in Bangalore through traditional OOH formats.