eg. communications ventures into Metro station branding

The OOH media owning firm plans to install digital media at the stations, along with the traditional formats

eg. communications has forayed into the Metro station branding space, having won the rights for stations on a stretch of Delhi Metro Rail Corporation (DMRC) Line 2. The OOH media owning firm has acquired the station branding rights at 16 stations that include Rajiv Chowk, Vishwavidyalaya, and Kashmere Gate. There were in all 4 major bidders for the rights.

Praveen Gupta, MD, eg. communications told Media4Growth that plans are afoot to put up digital media for station branding, apart from the traditional formats.