By: Bhawana Anand
Last updated : July 19, 2018 10:18 am
eg. communications, which recently acquired the exclusive media rights at 16 DMRC stations between Rajeev Chowk and Samaypur Badli on Line 2, is now offering the station space for on-ground brand activation and promotional activities
Praveen Gupta, director of eg. communications told Media4Growth: “Through brand activation consumers feel much more connected with the brand. Along with station branding, getting an activation space will give an edge to the brand over its competitors.”
An e-commerce client has recently conducted an activation at one of the stations, and the consumer response was seen to be overwhelming.