By: Bhawana Anand
Last updated : January 27, 2021 10:41 am
The Delhi Metro Rail Corporation numbers show that there has been a rise of more than 150% in ridership since September 2020
However, an increase in ridership is yet to translate into any good news for media owners handling advertising rights for the DMRC as advertising continues to remain sluggish at Metro stations. As a leading media owner shared, there are a few queries for campaigns at Metro stations, however nothing has been confirmed yet.
In fact, recently crowded Metro stations such as Rajiv Chowk had empty display boards .
While lack of confidence amongst advertisers is one reason behind, according to a leading media owner, the slow down in Metro advertising is also due to the overall cut in outdoor advertising spends.
The Post-COVID scenario has changed the dynamics of media planning, wherein advertisers are relying heavily on roadside traditional media due to increase in traffic on roads with many avoiding public transport due to safety reasons.