Last updated : December 05, 2017 6:53 pm
DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations
A DMRC official said, “We started our digital OOH journey two years back with a concept digital media at the ITO station. More recently we added 10 digital walls at that station and we are now planning to introduce digital OOH media at several stations. DMRC has a large captive audience that cuts across all socio-economic categories. Since brands always seeks cutting-edge advertising medium and digital is the future of OOH in India, we will bone up to the change fast.”