By: M4G Bureau
Last updated : March 21, 2018 10:40 am
The tender includes different kind of formats such as static, digital, platform screen doors and experiential marketing activities inside designated stations on Line 2
Along with static media formats, the tender also includes 128 Digital TVs of 32’’ screen size each (i.e. 27”x15”), measuring a total of about 33.45 sq.m approximately on Platform Screen Doors (PSDs) at Chawri Bazar Metro Station.
In addition, DMRC is in the process of installing Platform Screen Doors (PSD) at 5 more stations of Line-2 viz. Kashmere Gate, Chandni Chowk, New Delhi, Rajiv Chowk & Central Secretariat Metro Station.
The scope of work also includes new innovative advertising opportunities inside selected metro stations including Experiential Marketing, advertisements by visual aids, smart posters for use, e-commerce for on-line or off-line shopping purposes, etc.
The last to submit the tender is April 12, 2018 and the bids will be opened the following day.