By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
Starting only with civil structure and platform media, today DMRC offers a whole gamut of advertising opportunities such as semi-naming rights, station brandings, digital advertising and also ambient advertising on smart cards and tokens.
Additionally, the authority has become more flexible in its approach, as Sharat shared, “More opportunities can be explored and media owners are welcome to initiate the dialogue with DMRC for investments. If we find the feasible then we will surely support them”.