By: M4G Bureau
Last updated : June 14, 2021 2:13 pm
With this change, MRP increases its capabilities and infrastructure with access to the vast talent, expertise and client base of Madison.
Madison World, in a significant move has just announced that Dipankar Sanyal, CEO of Platinum Outdoor, will take additional charge of Madison Retail Paradigm (MRP), the Retail specialist unit of Madison World. With this change, MRP will now have access to the vast talent, expertise and client base of Madison.
Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH said, speaking about Dipankar’s appointment, “Dipankar has been a great asset to the leadership team of Madison and it is fitting that he gets additional charge of MRP. I see a lot of synergies between the capabilities and expertise of Outdoor and MRP and I am sure the large client base of MADISON OOH will substantially benefit from MRP’s specialist design and implementation skills.”
Dipankar Sanyal, CEO, Platinum Outdoor shared, “There is a lot of potential in the retail space to explore and I’m happy to be given this opportunity to also head MRP in addition to Platinum Outdoor. Going forward, we have very aggressive growth plans for MRP and we intend to make MRP a significant player in the retail space.”