By: M4G Bureau
Last updated : March 04, 2020 12:21 pm
The account will be serviced out of the agency’s Bengaluru office
OkCupid’s pioneering soft-launch in India in 2018 redefined expectations from the entire category across the country. There has been a generational shift in modern romance for all orientations and preferences around the world, particularly made possible by the variety of apps that surround us today. Consequently, taking cue from this global insight, OkCupid now wants Indian millennials to take charge of their romance by helping them find their right match. Also, this is the exact one-line brief that inspired Dentsu Webchutney to chart an aggressive digital and creative growth strategy that clearly differentiates the service in a fragmented market.
Elaborating on the partnership, Shruti Gupta, Brand Manager, OkCupid India added, “OkCupid is about meaningful relationships - on, and off the service. This is why the newest one we are forging with Dentsu Webchutney feels like the beginning of a long and productive journey.”