By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
As per the mandate, DDB Mudra West will look after the brand identity & strategy and marketing solutions and DDB MudraMax will handle on-ground promotions including OOH.
DDB Mudra Group has been awarded the mandate for franchise management of Adani Wilmar’s newly created Gujarat Fortune Giants for Season 5 of the Vivo Pro Kabaddi
This win comes on the back of the agency’s commendable sports marketing credentials, its integrated service offering and the long standing relationship of the agency with the Adani Group.
Rajiv Sabnis, Executive Director- DDB Mudra Group & Managing Partner- DDB Mudra West quoted, “We have a long-standing partnership with the Adani Group. It is now a matter of great pride for us to be associated with the Adani Group’s foray into the Pro-Kabaddi League. We have built a bespoke team that will be operating from a ‘War Room’ in our Ahmedabad office that has been created for the Gujarat Fortune Giants. We are also looking at marketing the Kabaddi team to potential sponsors and helping create a brand to reckon with for the future. We look forward to the exciting times ahead.”