By: Bhawana Anand
Last updated : March 04, 2019 10:51 am
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th
Also, transit medium can leap forward with digital advertising, conversion cost, smart city development and programmatic campaigns through big data, she added. She also pointed out the key challenges faced by brand marketers in terms of execution and monitoring. “Numerous times, the execution goes bad and it becomes difficult to keep tab due to the magnitude of the campaign.
Therefore vendors and agencies should take up the responsibility of execution,” she stressed.