By: M4G Bureau
Last updated : July 23, 2019 12:49 pm
DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’
Despite being one of the fastest growing components of digital media investments, the programmatic advertising ecosystem is still plagued with the common challenges – that of
Commenting on the launch, Salil Shankar, Vice President - Amnet India says, “Despite the obvious benefits of the ecosystem, when it comes to programmatic advertising, the environment is mainly opaque. With the tech still being very much of a black-box, the lack of transparency still remains a major point of concern for publishers, brands and marketers. With its unique ability to provide more understanding to audience cohort performance, DAN Explore for Programmatic will be one step closer to our vision of making this ecosystem
Keeping true to its motto for providing actionable insights, the Data Sciences Division of the network aims to connect DAN Explore for Programmatic with its proprietary Insights engine (DAN Explore) and audience activation layer (DAN Planner).
“Armed with the right algorithms, DAN Explore for Programmatic aims to become a translator in conversations by bringing trust between industry stakeholders in the programmatic space. With its unique access to data and proprietary logic frameworks, DAN Explore for Programmatic will help classify programmatic audiences accurately and reliably to analyse the performance of audience cohorts in line with marketing objectives based on thousands of real-time data points – forming a base for future planning and real time optimization of programmatic campaigns” adds Gautam Mehra, CEO- DAN Programmatic & Chief Data Officer- South Asia, Dentsu Aegis Network.
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