By: M4G Bureau
Last updated : December 13, 2019 9:25 am
'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts
launch of ‘Dentsu BrandSense’ – a proprietary brand-audience perception analysis engine.
This proprietary brand-audience analysis engine will be housed under the marquee audience insights engine of Dentsu Aegis Network – DAN Explore.
It will have 2 key components – first, analyzing a brand’s communication on social media and marketing channels (Dentsu BrandSense), and second,
analyzing how audiences respond to those brand communication channels (Dentsu AudienceSense).
make-up has been a long-needed solution for brands to connect with their audiences. With the Dentsu BrandSense tool from the DAN Data Lab factory, this is a leap forward in a true data driven way for brands to
understand the make-up of their audiences in much more depth to generate content that better resonates with a brand audience.”
“With Dentsu BrandSense, we aim to bring Behavioural Sciences and Personality Science to the forefront of marketing efforts. Equipped with not just proprietary machine learning models,
this engine will be equipped with intelligence from industry leading personality algorithms such as the likes of IBM Watson, Google NLU and Azure Text Analytics APIs.
enhance audience motivation,” adds Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN - South Asia.