Chitra OOH bags ad rights for Geeta Mandir bus depot
By: M4G Bureau
Last updated : February 28, 2019 10:29 am
The recently developed bus depot at Ahmedabad has been tendered for the 1st time
Ahmedabad based media owning firm, Chita OOH, has bagged the advertising rights for Geeta Mandir Bus Depot in the city, which has been allotted for branding and promotion for the first time ever. The media owning firm has installed a variety of formats at the depot, which includes 50 digital screens of 55 inches each in the waiting area of the depot, 12 static sites of 20/20 feet and backlit boards of 30/30 inches at different locations of the depot. The bus depot is visited by 5 lakh people on a daily basis.
The depot has been redeveloped by the GRSTC with modern amenities and it includes the adaptive reuse project, a first-of-its-kind project in India's infrastructure sector. The new bus depot has been developed at a cost of Rs 26 crore and is spread over 12,200 square metres, of which 7,222 sq.m is built-up area. Over 1,500 buses use this facility daily. The facility has 21 platforms, including the ones for parking.