By: M4G Bureau
Last updated : May 22, 2020 10:10 am
The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations
The mandate consolidates the responsibility of creating brand strategy and building the technology for the product from scratch. Chimp&z Inc will design and develop the website and mobile application for the EdTech start-up, which will be launched in June 2020. Furthermore, the mandate demands the digital-first agency to perform social media marketing, media planning & execution, creative strategy, and public relations for the brand.
Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc said, “AceTute is not just another win for the agency. Here’s a chance for Chimp&z Inc to build a brand for a digital universe. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”