By: M4G Bureau
Last updated : November 13, 2019 8:44 am
The notification includes new rates for digital display and transit advertising
As per the 2019 proposed rates, for advertisements on hoardings, walls or posts or in the form of non-illuminated sky-signs, the rate for a space up to 10 sq. ft. is Rs 2,400, for over space over 10 sq.ft and up to 25 sq.ft it is Rs 4,800 and for every additional 25 sq.ft or less, it is Rs 6,000 annually. And for hoardings that have no ad display and bearing the name of the advertiser or with the announcement 'to be let' display will also be charged.
The notification also covers digital OOH displays which will be charged Rs 4,000 for a space up to 2 sq. ft, Rs 8,000 for a space of over 2 sq. ft and up to 5 sq. ft, Rs 19,200 for a space over 5 sq. ft and 19200 up to 25 sq. ft and Rs 24,000 for every additional 25 sq. ft or less annually. This is a new category in the list which has been included to earn a big chunk of revenues.
Also, the amendment has imposed charges on transit advertising such as on cabs/auto rickshaw/private vehicles and buses, both illuminated and non-illuminated. For non-illuminated boards carried on vehicles solely for the purpose of advertisement for a space up to 50 sq ft, the advertiser will have to pay Rs 8,000 a month or Rs 80,000 annually. For illuminated advertisement boards carried on vehicles for space up to 50 sq. ft, the charges will be Rs 16,000 a month or Rs 1.60 lakh a year.
The new rates have been finalised and the new policy pending from last year will be framed by the corporation which will further be sent to the UT Administration for approval.
However, when Media4Growth approached for the industry reaction on this move, it was found that they were not familiar with the policy changes.