By: Bhawana Anand
Last updated : December 15, 2017 12:05 pm
The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP
The media mandate allows for branding at various avenues available at stations such as inside and outside stations, railway over bridges, road under-pass and platforms. The company will be installing traditional as well digital media formats. The media installation work will begin in the month of January 2018 wherein the media selling will start from the month of April 2018.
This zone includes 5 divisions i.e. Dhanbad, Mughal Sarai, Danapur (Patna), Samastipur and Sonpur covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP. The complete zone spread will reach some 15-18 Crore population.
This is the first zone-based tender that has been successfully executed by Indian Railways.
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