By: Bhawana Anand
Last updated : July 06, 2018 10:46 am
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
OOH media has won the rights on 850+ bus shelters, spread across Pune and Pimpri-Chinchwad area. The stainless steel bus shelters are already constructed and ready to use, which the company has started to market for business. Each bus shelter provides 175 sq/ft of media space. While some 100+ shelters are backlit, the rest may be converted to backlit media, as per the contract. As of now, the authority is exploring the scope of constructing more bus shelters, taking the total number of shelters to 1,000.
Around 18 stations have got display panels constructed while panels at a 101 will be installed by the company in the span of a few months. This is the first-time ever the authority has permitted advertising rights at the BRT stations which are premium and centrally located with 700 sq. ft of area. Additionally, there is a set of 12 bus stands where the company is planning to put lit boxes while a couple of them already have the display boxes to be used by advertisers.
“This is our foremost venture in conventional format. We are overwhelmed to bag such huge bouquet of formats. We have observed that transport facility like bus shelters aren’t very aesthetically sound in Pune, thus our plan is to make this format as per the high standards so that passengers spend some time and gauge at the display,” said Harshad Patil of BVG India.