By: M4G Bureau
Last updated : August 02, 2019 12:14 pm
BharatPe launches first ad campaign with Salman Khan; to invest USD 5 MN behind the campaign
The pan-India campaign will be visible across the mainline medium. The company is also planning BTL outreach to support the campaign.
“BharatPe is dedicated to all retailers & shop owners. With the Salman Khan campaign we will build awareness across unorganized retailers in the country and empower them with digital payments acceptance solution and easy availability of credit, which we have been supporting for millions of merchants in India since last year,” said Ashneer Grover, Co-founder and CEO of BharatPe.
With the theme - ‘BharatPe, Isko Lagao Dhandha Badhao’, the campaign narrates messages such as, ‘1 QR to accept all payment apps for FREE’ and ‘Kum Byaaj Pe Loan’, targeted at shopkeepers. Other than giving loans and accepting UPI payments, BharatPe app allows shopkeepers to record their cash/credit (udhar) sales customer wise, send payment requests to customers via SMS payment links, and keep a track of all accounts payable to suppliers.
BharatPe is India’s leading fintech company and the fastest to surpass $500 million TPV (within 1 year of operations). The company has established a network of 11 Lakh merchants and facilitates over 15 million monthly UPI transactions. BharatPe has established operations in 13 cities, across Bangalore, Delhi, Hyderabad, Pune, Mumbai, Jaipur, Ahmedabad, Indore, Bhopal, Nagpur, Chandigarh, Mysore, and Visakhapatnam. The company is on track to hit US$ 1 bn annualized processing value by Diwali, targeting over 40 Lakh merchants on its network by the end of 2019.
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