BharatMatrimony’s new proposition - ‘Find your equal’

The brand has planned a 360 degree campaign featuring MS Dhoni and includes OOH as part of the mix

Leading matrimony service brand ‘BharatMatrimony has launched an integrated marketing campaign around the theme: ‘Find Your Equal’. Starring MS Dhoni, the campaign is aimed at connecting with the modern woman’s needs and focuses on a woman’s equal rights in a relationship. The brand will soon launch a 360 degree marketing campaign featuring ads across TV, print, radio and outdoor.

Talking about the ‘Find Your Equal’ campaign, Murugavel Janakiraman, Founder and CEO – Matrimony.com said, “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

Elaborating on it he said, “Some years from now, we want to have played a significant role in bringing about equality in relationships. We constantly strive to offer services that are relevant to customers’ aspirations and therefore you will see changes in our product that reflect the woman’s right to equality in a relationship.”