By: Bhawana Anand
Last updated : August 23, 2018 10:27 am
Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions
Few media owners when contacted by Media4Growth in Bengaluru see no rationale in BBMP going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions.
There is not much optimism on how a new ad policy will be adopted in a short span of time. Also, there are fears expressed that the industry will lose some 4-5 months of business if the current situation persists. First, the policy will go to the councils for approval after which the BBMP Commissioner will have to submit the report to the state government. In the next step, the provision of suggestions will be kept open for feedback and the final implementation of the policy will likely taken another 90 days.