By: Sakshi Sanghavi
Last updated : March 20, 2024 4:34 pm
The rights have been secured for a 5-year period
Aurangabad-based OOH advertising agency Media House Group wins rights to advertise on 100 city buses for a period of three years. The advertising rights cover complete bus wrap, seat-back branding, bus back panel, left and right side bus wrap and bus window advertising. The city will witness advertising on buses for the first time in more than 15 years hereon.
Mukesh Tiwari of Media House Group told Media4Growth, “This tender will help us to boost our revenue and make a name for ourselves across the state of Maharashtra. Three days into advertising on city buses, we have successfully received enquiries from across the city and state. We are delighted to see a 40-50% booking in such a short time and are hoping to double our turnover and widen our scale in the near future”.
Starting this company in 2016, Media House Group had won the advertising growth award hosted by ABP News in 2017 as a result of their first success in the DMIC project for the PMO. The agency also secured 3% share for advertising in the 100 smart cities project, pioneered under the leadership of Prime Minister Narendra Modi and driven by the Ministry of Urban Development.