Alakh Advertising & Publicity bags branding contract for Mumbai’s Suburban Western Rys

The company has won two long-term contracts for train wrap and branding in the station ticketing area

Mumbai-based media owning firm Alakh Advertising & Publicity has bagged two long-term contracts in Mumbai. One is for train wrap and the other for station ticketing area branding rights. Allotted by the Western Railway, both the contracts have been given for 5 years each.

The company said that the train wrap tender has been issued to 13 local trains. In the second tender, the ticketing area of Mumbai’s Churchgate station will used for publicity. Neeta Gulati, Director, Alakh Advertising & Publicity , said that 70% of media space will be allotted for traditional formats, while the rest will have new and innovative media formats.